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Tourism, Technology & Data

The future of tourism is smart. #smarttourism #smartdestination #smartattraction are commonly used. The Tourism, Technology & Data Cluster focuses on the strategic application of technologies in tourism and hospitality, and data analytics.

Our research expertise lies in the investigation of the adoption and use of a range of technology tools in the tourism sector. Equipped with interdisciplinary research experience spanning multiple areas, such as digital marketing, statistics, big data analytics, artificial intelligence and machine learning, we aim to generate impactful research and actionable, data-driven insights to support businesses operating in the tourism sector.

Our members engage with visitors, destinations, attractions, communities, and destination management organisations. Working collaboratively with industry partners, we assist in the development of sustainable and resilient tourism.

The cluster is led by Dr Ewelina Lacka and Joshua Ryan-Saha.

Event image created in Canva

Post-COVID-19 tourism recovery: Supporting the Scottish tourism sector through data-driven insights

This public lecture and networking event featured speakers Antonia Gieschen and Yuanming Qiu. They discussed the findings of a data-driven research project funded by ESRC IAA Accelerating Business Collaboration, which reveals key visitor markets showing interest in visiting Scotland and its key tourism destinations post-COVID-19. 

 

Projects

View of Edinburgh from Carlton Hill

Tourism Recovery post-COVID-19

To assist Edinburgh-based tourism businesses in their efforts to recover from the impact of COVID-19, we developed data-driven insights into key visitor markets that intend to visit Edinburgh and Scotland post-COVID-19, focusing on markets that can afford the visit. The insights generated can be used for strategic decision-making and marketing communication activities. In order to ensure that as many businesses as possible benefit from the insights, we developed an accessible and free online visualisation tool: tourism-insights-scotland.co.uk. This project, a collaboration between Edinburgh Tourism Action Group (ETAG) and the cluster members, was funded by the Data Driven Innovation (DDI) programme.

image of isle of skye

Isle of Skye and Internet of Things

Working with the Destination Management Organization (DMO) for the Isle of Skye, we have developed a bespoke blueprint for a digital vehicle and visitor tracking system for hot spot sites on Skye. The tracking system generates data that could be analysed for forecasting and planning purposes by local stakeholders. It could also serve as a live streaming tool for optimising the timing of visits by patrons, essentially helping visitors in the scheduling of their visits to different sites of interest by nudging/dispersing them to various sites. Via this innovative digital solution, more sustainable and safer tourism can be promoted on Skye, while visitor experience is also enhanced.

This project was funded by Interface.

Performer and crowd on the Royal Mile, Edinburgh

Festival Mobility

The Festival Mobility Project is a collaboration between members of The Edinburgh Festivals Transport Forum, which includes Transport Scotland, Transport for Edinburgh, The Edinburgh Festivals, Festivals Edinburgh, Transport Providers, Tourism Stakeholders, The University of Edinburgh’s Data Driven Innovation Programme (DDI) and The List. We aim to help festivals and transport providers make more informed decisions to improve public transportation, initially with specific attention to the three-week busy August Festival Period. The project has significant potential to provide a wider understanding of mobility into, around and within the City Region with the ultimate goal of improving year-round understanding of flows within the city, to inform future planning and placemaking.

 

Our Areas of Expertise

Kirsten Cowan
Interests:
virtual reality
social media
e-commerce
persuasion

Kirsten Cowan

Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
e: kirsten.cowan@ed.ac.uk
Jake Ansell
Interests:
data science
statistics
banking
synthetic data
machine learning
tourist flow
over-tourism
metrics for tourism
tourism models
sentiment analysis

Jake Ansell

Data Analytics
Destination Management & Sustainable Tourism
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
Banking, Finance and Markets
Cybersecurity and Ethics of Technology Use
Design Informatics and Data Science
Machine Learning / Artificial Intelligence
Management Science and Operations Research
Technology and Innovation, E-commerce, Blockchain
e: J.Ansell@ed.ac.uk
Stephen Harwood
Interests:
tourism policy
accommodation
digital
Edinburgh tourism

Stephen Harwood

Destination Management & Sustainable Tourism
Technologies in Tourism
e: Stephen.harwood@ed.ac.uk
Kath Bassett
Interests:
labour
social-locative platforms
algorithms
reputation

Kath Bassett (PhD Candidate)

Technologies in Tourism
e: Kath.Bassett@ed.ac.uk
Ben Marder
Interests:
digital consumer behaviour
digital identity
user-generated content
impression management
review sites
tourist motivations
social media
travel photography

Ben Marder

Data Analytics
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
Political Communications
Social Media
e: ben.marder@ed.ac.uk
Ewelina Lacka
Interests:
technology adoption
technology use
digital innovation
visitor behaviour;

Ewelina Lacka

Data Analytics
Destination Management & Sustainable Tourism
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
Technology and Innovation, E-commerce, Blockchain
e: ewelina.lacka@ed.ac.uk
Fumi Kitagawa
Interests:
place-based innovation strategies
data-driven entrepreneurship
innovation and entrepreneurial ecosystems

Fumi Kitagawa

Technologies in Tourism
e: fumi.kitagawa@ed.ac.uk
Antonia Gieschen
Interests:
machine learning
clustering and segmentation
spatio-temporal analysis

Antonia Gieschen

Data Analytics
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
e: antonia.gieschen@ed.ac.uk
Joshua Ryan-Saha
Interests:
traveltech
data
tourism
festivals
destination

Joshua Ryan-Saha

Data Analytics
Destination Management & Sustainable Tourism
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
e: joshua.ryan-saha@ei.ed.ac.uk
image of Sara Alrabiah
Interests:
travel influencers
travel digital marketing

Sara AlRabiah (PhD Candidate)

Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
e: sara.alrabiah@ed.ac.uk
Antonia Gieschen
Interests:
machine learning
clustering and segmentation
spatio-temporal analysis

Antonia Gieschen

Data Analytics
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
e: antonia.gieschen@ed.ac.uk
Galina Andreeva
Interests:
credit risk modelling
alternative finance
fintech and financial inclusion
equal opportunities in access to credit
psychology of credit behaviour
national differences in credit risk
predictive modelling; gender differences
company financial performance; text mining
big data analysis

Galina Andreeva

Data Analytics
Cybersecurity and Ethics of Technology Use
Management Science and Operations Research
e: galina.andreeva@ed.ac.uk
Jake Ansell
Interests:
data science
statistics
banking
synthetic data
machine learning
tourist flow
over-tourism
metrics for tourism
tourism models
sentiment analysis

Jake Ansell

Data Analytics
Destination Management & Sustainable Tourism
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
Banking, Finance and Markets
Cybersecurity and Ethics of Technology Use
Design Informatics and Data Science
Machine Learning / Artificial Intelligence
Management Science and Operations Research
Technology and Innovation, E-commerce, Blockchain
e: J.Ansell@ed.ac.uk
Tong Wang
Interests:
initial coin offering
peer-to-peer lending
decentralised mechanism design
online Nash bargaining
industrial economics
secondary data exploration
game theory

Tong Wang

Data Analytics
Technology and Innovation, E-commerce, Blockchain
e: twang210@ed.ac.uk
Belen Martin-Barragan
Interests:
Optimization
Classification
Explainable Artificial Intelligence
Sustainable finance
climate change
carbon markets
environmental finance

Belen Martin-Barragan

Data Analytics
Sustainable Finance
Design Informatics and Data Science
Machine Learning / Artificial Intelligence
Management Science and Operations Research
e: belen.martin@ed.ac.uk
R Calabrese
Interests:
credit risk modelling
fintech
explainable AI
cryptocurrency
big data
geospatial data
spatio-temporal modelling

Raffaella Calabrese

Data Analytics
Design Informatics and Data Science
Machine Learning / Artificial Intelligence
e: raffaella.calabrese@ed.ac.uk
Ewelina Lacka
Interests:
technology adoption
technology use
digital innovation
visitor behaviour;

Ewelina Lacka

Data Analytics
Destination Management & Sustainable Tourism
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
Technology and Innovation, E-commerce, Blockchain
e: ewelina.lacka@ed.ac.uk
Yuanming Qiu
Interests:
over-tourism
tourist behaviour
social media
search engine data
tourism demand forecasting

Yuanming Qiu

Data Analytics
Destination Management & Sustainable Tourism
Visitor Attitudes, Behaviour & Flow
e: Yuanming.Qiu@ed.ac.uk
Joshua Ryan-Saha
Interests:
traveltech
data
tourism
festivals
destination

Joshua Ryan-Saha

Data Analytics
Destination Management & Sustainable Tourism
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
e: joshua.ryan-saha@ei.ed.ac.uk
Ben Marder
Interests:
digital consumer behaviour
digital identity
user-generated content
impression management
review sites
tourist motivations
social media
travel photography

Ben Marder

Data Analytics
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
Political Communications
Social Media
e: ben.marder@ed.ac.uk
Matea Senkić
Interests:
alternative tourism
anti-tours
performance theory
experience economy
authenticity

Matea Senkić (PhD Candidate)

Destination Management & Sustainable Tourism
Visitor Attitudes, Behaviour & Flow
e: Matea.Senkic@ed.ac.uk
Ewelina Lacka
Interests:
technology adoption
technology use
digital innovation
visitor behaviour;

Ewelina Lacka

Data Analytics
Destination Management & Sustainable Tourism
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
Technology and Innovation, E-commerce, Blockchain
e: ewelina.lacka@ed.ac.uk
Antonia Gieschen
Interests:
machine learning
clustering and segmentation
spatio-temporal analysis

Antonia Gieschen

Data Analytics
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
e: antonia.gieschen@ed.ac.uk
image of Sara Alrabiah
Interests:
travel influencers
travel digital marketing

Sara AlRabiah (PhD Candidate)

Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
e: sara.alrabiah@ed.ac.uk
Kirsten Cowan
Interests:
virtual reality
social media
e-commerce
persuasion

Kirsten Cowan

Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
e: kirsten.cowan@ed.ac.uk
Angela Tregear
Interests:
rural communities
local impact of tourism
food supply chains

Angela Tregear

Destination Management & Sustainable Tourism
Visitor Attitudes, Behaviour & Flow
e: angela.tregear@ed.ac.uk
Jenny Elliott
Interests:
urban design
public space
health and wellbeing
co-design
data-driven innovation for the built environment

Jenny Elliott (PhD Candidate)

Destination Management & Sustainable Tourism
Visitor Attitudes, Behaviour & Flow
e: jenny.elliott@ed.ac.uk
Martin Gannon
Interests:
sustainable tourism development
consumer engagement in tourism
residents' perceptions of tourism development
local impact of tourism
culinary tourism services; cultural heritage management

Martin Gannon

Destination Management & Sustainable Tourism
Visitor Attitudes, Behaviour & Flow
e: martin.gannon@ed.ac.uk
Stephanie O'Donohoe
Interests:
family holidays
grandtravel

Stephanie O'Donohoe

Visitor Attitudes, Behaviour & Flow
e: s.odonohoe@ed.ac.uk
Jake Ansell
Interests:
data science
statistics
banking
synthetic data
machine learning
tourist flow
over-tourism
metrics for tourism
tourism models
sentiment analysis

Jake Ansell

Data Analytics
Destination Management & Sustainable Tourism
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
Banking, Finance and Markets
Cybersecurity and Ethics of Technology Use
Design Informatics and Data Science
Machine Learning / Artificial Intelligence
Management Science and Operations Research
Technology and Innovation, E-commerce, Blockchain
e: J.Ansell@ed.ac.uk
Yuanming Qiu
Interests:
over-tourism
tourist behaviour
social media
search engine data
tourism demand forecasting

Yuanming Qiu

Data Analytics
Destination Management & Sustainable Tourism
Visitor Attitudes, Behaviour & Flow
e: Yuanming.Qiu@ed.ac.uk
Ben Marder
Interests:
digital consumer behaviour
digital identity
user-generated content
impression management
review sites
tourist motivations
social media
travel photography

Ben Marder

Data Analytics
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
Political Communications
Social Media
e: ben.marder@ed.ac.uk
Joosung Lee
Interests:
auction
pricing
revenue management
fairness
mechanism design
game theory
economic theory

Joosung Lee

Visitor Attitudes, Behaviour & Flow
Banking, Finance and Markets
Design Informatics and Data Science
Economic Sociology / Philosophy
Management Science and Operations Research
e: joosung.lee@ed.ac.uk
Joshua Ryan-Saha
Interests:
traveltech
data
tourism
festivals
destination

Joshua Ryan-Saha

Data Analytics
Destination Management & Sustainable Tourism
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
e: joshua.ryan-saha@ei.ed.ac.uk
Ewelina Lacka
Interests:
technology adoption
technology use
digital innovation
visitor behaviour;

Ewelina Lacka

Data Analytics
Destination Management & Sustainable Tourism
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
Technology and Innovation, E-commerce, Blockchain
e: ewelina.lacka@ed.ac.uk
Angela Tregear
Interests:
rural communities
local impact of tourism
food supply chains

Angela Tregear

Destination Management & Sustainable Tourism
Visitor Attitudes, Behaviour & Flow
e: angela.tregear@ed.ac.uk
Jenny Elliott
Interests:
urban design
public space
health and wellbeing
co-design
data-driven innovation for the built environment

Jenny Elliott (PhD Candidate)

Destination Management & Sustainable Tourism
Visitor Attitudes, Behaviour & Flow
e: jenny.elliott@ed.ac.uk
Martin Gannon
Interests:
sustainable tourism development
consumer engagement in tourism
residents' perceptions of tourism development
local impact of tourism
culinary tourism services; cultural heritage management

Martin Gannon

Destination Management & Sustainable Tourism
Visitor Attitudes, Behaviour & Flow
e: martin.gannon@ed.ac.uk
Yuanming Qiu
Interests:
over-tourism
tourist behaviour
social media
search engine data
tourism demand forecasting

Yuanming Qiu

Data Analytics
Destination Management & Sustainable Tourism
Visitor Attitudes, Behaviour & Flow
e: Yuanming.Qiu@ed.ac.uk
Stephen Harwood
Interests:
tourism policy
accommodation
digital
Edinburgh tourism

Stephen Harwood

Destination Management & Sustainable Tourism
Technologies in Tourism
e: Stephen.harwood@ed.ac.uk
Teea Palo
Interests:
tourism market making
tourism ecosystems
city identity
storytelling

Teea Palo

Destination Management & Sustainable Tourism
e: teea.palo@ed.ac.uk
Matea Senkić
Interests:
alternative tourism
anti-tours
performance theory
experience economy
authenticity

Matea Senkić (PhD Candidate)

Destination Management & Sustainable Tourism
Visitor Attitudes, Behaviour & Flow
e: Matea.Senkic@ed.ac.uk
Jake Ansell
Interests:
data science
statistics
banking
synthetic data
machine learning
tourist flow
over-tourism
metrics for tourism
tourism models
sentiment analysis

Jake Ansell

Data Analytics
Destination Management & Sustainable Tourism
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
Banking, Finance and Markets
Cybersecurity and Ethics of Technology Use
Design Informatics and Data Science
Machine Learning / Artificial Intelligence
Management Science and Operations Research
Technology and Innovation, E-commerce, Blockchain
e: J.Ansell@ed.ac.uk
Joshua Ryan-Saha
Interests:
traveltech
data
tourism
festivals
destination

Joshua Ryan-Saha

Data Analytics
Destination Management & Sustainable Tourism
Technologies in Tourism
Visitor Attitudes, Behaviour & Flow
e: joshua.ryan-saha@ei.ed.ac.uk