Matin Cheng

 

Matin is based in the Business School.

Data and technology are at the heart of Matin's research, he wants to explore the role of media hype, especially social media hype, in navigating digital innovation, communication and investment. He wants to research the role of hype in future making and understand how decisions are made in the age of social media.

 

Matin's University of Edinburgh researcher profile

 

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